Numbers would seem to bear those sentiments out. According to Marijuana Business Daily, women make up about 36 percent of executives in the legal-marijuana industry, compared to about 22 percent of senior managers in other industries. Women hold just 4.2 percent of the CEO positions at S&P 500 companies. At tech companies like Google and Twitter, disproportionately few executives and engineers are women.

“It’s a new chance for many women who have been in the corporate world who couldn’t get to the next level,” said Becca Foster, an independent consultant with Healthy Headie, an in-home cannabis shop co-founded by Holly Alberti-Evans that goes by the tagline “the Mary Kay of Mary J.” A young mother of four, Foster worked as a senior implementation manager at Bank of America before going the cannabis consulting route. “It stalled out,” she said of her finance career; there was no clear way to balance both family and work.

 

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